This destroys your brand
Branded Chief # 34
Not being intentional, consistent, or relevant may hurt your brand, but what hurts it most is not having strong opinions.
I'm about to explain how and why soft and nonoffending opinions hurt your brand, but first, let's look at some soft vs strong opinions.
Soft: Let's prioritize sustainability and consider the environment.
Strong: Climate change is a real threat that needs immediate action.
Soft: We should carefully consider the potential consequences of AI.
Strong: If we don't act, AI will disrupt industries and lead to job losses.
Soft: There's a lot of potential in cryptocurrency.
Strong: I believe you should not invest in crypto.
Here's why your soft, non-offending opinions destroy your brand:
They make you forgettable - When you don't take a clear stance on anything, people are less likely to remember you.
They make you seem indecisive - Without strong opinions, it's hard to make confident decisions, and that can lead to a lack of trust from employees, customers, and investors.
They limit your growth potential - Without a strong vision and clear opinions on what works, you'll struggle to take calculated risks and push boundaries.
They make you unremarkable - In a crowded market, you need to stand out. Soft opinions won't help you do that.
They hinder innovation - Strong opinions often come from questioning the status quo and challenging conventional wisdom. Without that kind of thinking, innovation becomes much harder.
Your non-offending opinions don't just fail to make an impact - they actively hurt your brand.
To be a successful leader and build a strong brand, you need to have the courage to take a clear stance and back it up with action.
That’s it for this week.
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Cheers,
Imran Khushal
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