The Biggest Struggle I Had on LinkedIn

And How I Got Through It

My biggest struggle on LinkedIn, wasn't:

↘  Deciding who I want to help.
↘ Or how I want to help them.

It was defining who I want to be known as:

You see:

↗ I was an analyst.
↗ I was a journalist.
↗ I was a PhD scholar.
↗ I was a copywriter.
↗ I was a strategist.
↗ I was an activist.
↗ I was a poet.

But I didn't want to be known as all of these.

But I didn't want to leave any of these.

This is one of the toughest decisions I made.

I knew whatever I focus on, I'll become that.

And everything else will be gone.

And that's exactly what happened.

↘ I stopped doing talk shows.
↘ I stopped writing for newspapers.
↘ I eventually dropped out of my PhD.
↘ I was no longer an activist.
↘ I stopped writing poetry.

The identity I chose was:

Personal branding strategist.

I wanted to be known as someone who can help you build your online personal brand.

So that led to the creation of my first personal branding agency and then collaboration with my business partner Craig and our new personal branding agency that we now operate from QE2 ship in Port Rashid, Dubai.

That's how your identity affects who you can help and how you can help.

This is why I tell everyone to start with:

"What do you want to be known for?"

Your identity.

Then:

↗ Defines your audience.
↗ Defines your mechanism.
↗ Defines the results you get.

That's IAMR:
Identity, Audience, Mechanism, and Results.

Once you figure it out:

↗ Make it your elevator pitch.
↗ Make it your podcast intro.
↗ Use it in your summary.
↗ Make it your headline.

Here's my headline:

Helping Coaches and Creators [Who Love Their Craft But Hate Cold Messaging] Build Niche Authority on LinkedIn to Attract and Handpick the Best Clients | Personal Branding Strategist

Go figure out what you want to be known as first and everything will fall into place.

Good luck!

PS. If you need help, join our LinkedIn community where Craig and I share everything we know to help you win.

We're at 146 members, but we're going to make our community exclusive once we hit 200, so you can still join at $9/month.