Is Your Offer Really That Good?
10 Ways to Test Your Offer (and Make It Irresistible)
Hey Friend,
Let’s cut to it:
You can spend months crafting an offer, but how do you know if it’s actually good?
A good offer doesn’t just sound nice. It makes your ideal clients stop scrolling, lean in, and say, “I need this, right now!”
Here’s how you can tell if yours passes the test:
1. Does It Solve a Big Problem?
The best offers address a painful, urgent problem. For example:
Weak Offer: "Grow your LinkedIn following."
Strong Offer: "Book 20-30 calls/month with qualified leads from LinkedIn, fast."
Big problem = Big motivation to act.
2. Is It Unique?
In a sea of sameness, why you? Your offer needs to stand out.
Here’s a framework to clarify this:
"Unlike [competitor], we help you [unique outcome] by [unique process]."
Example:
"Unlike other LinkedIn coaches, we build your authority by creating an irresistible offer, optimizing your profile, building your content strategy, and setting up a personalized outreach campaign, so you book 20-30 calls every month, fast."
3. Is It Backed by Demand?
If people are already paying for similar solutions, that’s a good thing.
It means the problem is real.
Quick Check:
Search LinkedIn for related offers.
Look for engagement, comments, likes, shares.
See where the gaps are, and fill them.
4. Can You Explain It in One Sentence?
If it takes paragraphs to explain your offer, it’s too complicated.
Example:
Weak: "We offer personalized LinkedIn strategies for optimized profile performance, content engagement, and lead generation."
Strong: "We help you book 20+ calls/month through LinkedIn, without ads or cold emails."
5. Does the Value Crush the Price?
People should feel like they’re getting 10x the value of what they’re paying.
Ask yourself:
What’s the transformation worth to them?
How can you make the ROI feel obvious?
Here’s what we use:
Outcome > Cost > Risk
If the outcome is clear, the cost feels small, and the risk feels non-existent, you’ve nailed it.
6. Is It Easy to Deliver?
A good offer shouldn’t overcomplicate your operations.
Ask:
Can you scale this without sacrificing quality?
Is it simple enough for your team to execute consistently?
Example:
Our LinkedIn Attraction System runs on a clear setup process:
Create the irresistible offer.
Optimize the profile.
Build the content strategy.
Set up outreach campaigns.
Simple, effective, repeatable.
7. Does It Create Excitement?
Excitement is the ultimate validation. If your audience is asking questions, sharing your posts, or DMing you, you’re onto something.
Example:
When we first shared our system, people couldn’t stop asking: “How does it work? Can I start today?”
That’s the energy you want.
8. Is It Backed by Results?
A strong offer shows proof.
If you don’t have client results yet, use your own experience.
Example:
Before we launched our system, we tested it ourselves:
From 0 to 20 booked calls in 30 days.
All through LinkedIn, no pods, no spam.
When people see results, they trust you.
9. Does It Resonate Emotionally?
Facts tell, but emotions sell. If your offer triggers relief, excitement, or urgency, it’s on the right track.
Test It:
Share it with a small group and gauge their reaction.
Do they feel the value, or does it fall flat?
10. Does It Scale Beyond You?
A good offer works whether you’re involved or not.
Ask:
Is this tied to your personal brand?
Or can it grow into a standalone system or team-delivered service?
Scalability = Sustainability.
Framework: The Offer Audit
Here’s a quick framework to test your offer right now:
Problem: Does it solve something urgent?
Positioning: Is it different enough to stand out?
Proof: Do you have results or credibility to back it up?
Price: Does the value crush the cost?
Process: Is it scalable and repeatable?
If you’re missing any of these, tweak before you launch.
Your Turn:
Take a hard look at your offer today. Run it through the checklist.
And if your offer isn’t getting the attention it deserves, it might not be the offer, it might be your positioning.
That’s where our LinkedIn Attraction System comes in.
We’ve helped creators, coaches, and agency owners turn their LinkedIn profiles into lead magnets, booking 20-30 calls every month. No ads. No fluff.
Curious how it works?
Just reply with “Tell me more” or drop your offer below, and I’ll share some thoughts.
Let’s make your offer irresistible.
Imran
P.S. Know someone struggling with their offer? Forward this email, they’ll thank you.