Define Your Purpose

If you really want to build your brand on LinkedIn

Linkedin has millions of inactive accounts. 

These are the people who joined the platform because someone told them to. 

They never defined their purpose and eventually left. 

Define your purpose. 

Know why you are on LinkedIn. 

To get a job. 

To get clients. 

To build your personal brand. 

To win opportunities. 

To share things just for the sake of it.

To waste your time. 

What is it?

Also, define what problem you solve. 

Who do you solve it for? 

Why should people care about you? 

Why should people connect with you? 

Why should people follow you? 

What is it that they can get only from you? 

Why are you different?

Why do you matter?

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