12 Lessons that will change how you use LinkedIn
LinkedIn has changed my life. Here are 12 lessons I learned from it in 2023.
LinkedIn has changed my life.
Here are 12 lessons I learned from it in 2023.
1. Connect & Transform:
Life-changing moments can stem from just one connection—be it a client, mentor, partner, or love interest.
Craig Dean and I met online, and he became my client, then a partner, and we started a personal branding agency in Dubai. In 9 months together we served 100+ clients, and we can't wait to see what we can accomplish in 2024.
2. Give to Receive:
Generosity leads to unexpected rewards. Give freely, and watch what comes your way.
Whether it was posting daily content to LinkedIn guides, to free live shows, to workshops, I did everything I could to give back to my community. It helped me get noticed, attract clients, and build a personal brand.
3. Long-Term Play:
Become a brand by playing the long game—be known for something that makes a real impact.
When I lost all my clients in December 2019, I decided to take LinkedIn by storm and give it my all. This helped me become known for personal branding. Not every CEO or entrepreneur on LinkedIn knows that I help them build their personal brands, but those who do know don't hesitate to contact me.
4. Content Strategy:
Use content strategically; it's a tool, not an end. Don't let perfection stifle creativity.
Having realized that content is a process, I created content that helped my audience, either educated them, entertained them, informed them, and helped my business. Anything that didn't fit this equation I rarely posted on LinkedIn.